AI Marketing Assistant

Team

MU Muhammad Usman FA Faraz Poorab Pirzada MU Muhammad Hisham

Artificial Intelligence Digital Marketing Marketing Automation SME Marketing AI-Driven Strategy Generation Social Media Content Generation Campaign Analytics Web-Based Marketing Platform Decision Support System Intelligent Marketing System Data-Driven Marketing Business Intelligence

Abstract

The AI Marketing Assistant is a web-based intelligent platform designed to support small and medium-sized enterprises (SMEs) in planning and executing effective digital marketing campaigns. The system enables users to register business information, create marketing campaigns, and generate AI-driven marketing strategies and social media content based on selected business and campaign parameters. By leveraging Artificial Intelligence and data-driven insights, the platform assists businesses in improving marketing efficiency, reducing manual effort, and enhancing decision-making. The solution is developed using a modern full-stack architecture, with a React-based frontend and an ASP.NET Core backend following Clean Architecture principles to ensure scalability, security, and maintainability. The AI Marketing Assistant aims to provide SMEs with an accessible and cost-effective tool for intelligent digital marketing automation.